All posts by Kevin Scharnhorst

Simplot brand is back on the grocery shelves

The J.R. Simplot Company has a broad reach in agribusiness, but there are relatively few items sold in grocery stores with the Simplot name. Now, the Boise-based company is testing a new frozen vegetable and grains line, called UpSides, in 97 Albertsons stores across Idaho and four other states in the Intermountain West. Simplot plans to expand the brand next year. Continue reading